Exactly the same way it's tough to purchase an automobile knowing nothing by what it ought to look like under the hood, it is a bit intimidating to pay a SEO company if you're not exactly sure what distinguishes the great in the bad. Since internet search engine algorithms are extremely temperamental, you need to make sure you are getting a company that is experienced and up-to-date; otherwise, all the services you taken care of may go out the window as quickly as the next Google update is rolled out. Here are a few tell-tale signs to take into consideration - if your company does any of these, you might like to forgo hiring them.
Mass-submitting:
In case your company promises you an unreasonably large number of articles, blog posts, links, social bookmarks, etc per month, you must back away. Google wants genuine, organic content - not something that continues to be spewed out with a enter in broken English and questionable grammar. These 500 articles and 1,800 social shares might look appealing, but when they are not compiled by a human, they can do more damage than good.
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No references or examples:
Prior to hiring a business, ask to see the things they were able to do for other clients. They ought to have some sort of history, a way of demonstrating their work has been successful in the past. Worthwhile Search engine optimization company keeps visual records and statistics of progress with time to exhibit to their clients. If they don't leave a paper trail of any sort, run away!
They aren't well-rounded:
The organization should push not only higher rankings; they should also be promising more sales, more site visits, more Twitter followers, etc. Sure, having your page show up on the leading page of Google's results is awesome, but when no one is hitting the hyperlink because they will easily notice it's not useful or relevant, it doesn't help much you any. The best goal is to create a better representation of your logo and to create a good reputation with visitors to the website.
